Join Mick this week as he discusses the unique marketing approach of the game Helldivers 2, where real-life participation and communication mirror the game's world. He also explores the expanding capabilities of iPads as powerful creative tools and their potential for various creative endeavours.

Join Mick this week as he discusses the logic behind Hasbro's $1 billion investment in internal video game development and the miss-match between business-minded and creative-minded decision-making. He also explores Adobe's X8 upscaling and confronts the concept of modern cameras not capturing real data, pondering a future without cameras as we know them today.

Join Mick this week as he discusses various topics including Zeiss' focus on China as their main market, the release of Unreal Engine 5.4 with improved animation and motion graphic tools, the accessibility of VCam on Apple MacOS and Android phones, and the impact of following storytelling advice in the industry. Highlighting the importance of questioning advice and embracing creative expression.

Join Mick this week as he discusses Adobe's approach to AI features in Premiere Pro, Netflix's subscriber growth, and the emergence of the "Missing Middle" in the games industry. He also explores the benefits of using 32-bit float for audio recording.

Join Mick this week as he discusses various topics including Adobe's Substance Connector system, the Vision Pro and creativity in the fashion industry, and the intricacies faced by budget cinema lenses. He also explores the future possibilities of AR technology in cinematography and shares insights on the current state of the film industry’s priorities.