Join Mick this week as he discusses various topics including Zeiss' focus on China as their main market, the release of Unreal Engine 5.4 with improved animation and motion graphic tools, the accessibility of VCam on Apple MacOS and Android phones, and the impact of following storytelling advice in the industry. Highlighting the importance of questioning advice and embracing creative expression.

Join Mick this week as he discusses the latest announcements from NAB, including the Sony Burano reactions and the new Blackmagic 12K and 17K cameras. He also explores the Atomos’ plans for the future, Sony's SDK restrictions, and other developments in the lighting and cinematography world.

Join Mick this week as he discusses various topics including Adobe's Substance Connector system, the Vision Pro and creativity in the fashion industry, and the intricacies faced by budget cinema lenses. He also explores the future possibilities of AR technology in cinematography and shares insights on the current state of the film industry’s priorities.